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Games Industry employment in the UK now over 10,000 – 2,000 women making games

Creative Skillset’s Employment Census 2015 for games and other Creative Media sectors has now been published and there is good news for the games industry. Games is now the fourth largest employer after TV, Film and Radio and the workforce at 10300 doubling in size since the last Survey in 2012.

The games industry employs the fewest women in the Creative Media Sector but has seen remarkable growth in recent years at 19% of the workforce, 2000 employees, compared to 14% or 800 in 2009.

Representation of Black, Asian and Minority Ethnic (BAME) groups remains disappointingly low at 4.0% or 400 people but this is not dissimilar to 3 other sectors, Film, Post Production and Animation, which all employ 1 in 20 people of colour or less. This compares with the UK average for BAME employment across all industries of 10% or 1 in 10.

Sector Skills Council, Creative Skillset, has been publishing these surveys every 3 years since 2006.  The 2015 survey was completed by 104 games industry employers compared to 34 in 2012. There are some changes in methodology and weighting compared to previous Employment Censuses and to underline this the Employment ‘Census’ when launched in the autumn of last year has now been renamed the 2015 Employment ‘Survey’. Caution is advised when comparing the 2015 data reviewing trends over time.

David Smith, founder of Women in Games, commented “Creative Skillset are to be commended for working on this survey every 3 years to bring to the UK results that are so important in understanding how industries are growing and creating wealth. Most European counties do not collect this data at national level and are unable to formulate and measure the effects of policy initiatives.  Industry growth brings opportunities for everyone and it is pleasing to see the proportion of women in the games industry now at 19%. The Women in Games not for profit organisation seeks to double the number of women in the games industry by 2025. It is encouraging for the long term that employers are able to find more diverse talent to bring increasing success to the future games industry in the UK.”

There were 657 responses to Creative Skillsets Employment Census for games and all other Creative Media sectors launched in September of last year. The full results were published last month at http://creativeskillset.org/about_us/research/creative_skillset_employment_survey_2015

Women in Games has reproduced  2 tables from the Survey and has commented on possible headlines in the 2015 data at http://www.womeningamesjobs.com/?p=2433

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Creative Skillsets Employment Census 2015 for games and other Creative Media sectors now published

Did you complete Creative Skillset Employment Census for games and all other Creative Media sectors launched in September of last year ? 657 employers or organisations did.

We know this as the results have now been published on the Creative Skillset website without any fanfare at http://creativeskillset.org/about_us/research/creative_skillset_employment_survey_2015

The finding are remarkable and critical to all bodies interested in employment and the makeup of the Creative Media sectors. No press release has been issued by Sector Skills Council, Creative Skillset to signal that the numbers are in the public domain. But we should be grateful that the numbers have been crunched and made available on their web site. Creative Skillset has been publishing these surveys since at least 2006. They are to be commended for working on this survey every 3 years to bring to the UK the results that are so important in understanding how industries are growing and creating wealth with analysis on the representation of women and Black Asian and Minority Ethnic (BAME) talent, the workforce by region and freelance employment status. Most European counties do not collect this data at national level and are unable to formulate and measure the effects of policy impacting at sector level.

Women in Games has reproduced below 2 tables from the Survey and has commented on possible headlines in the 2015 data. In understanding the data, there are some health warning on comparative data because of a change in methodology and weighting compared to previous Employment Censuses. To underline this, what started out as the regular 3 year Employment ‘Census’ when launched in the autumn of last year has now been renamed the 2015 Employment ‘Survey’. The Key Findings published by Creative Skillset have included comparable figures from the 2 previous surveys for reference so we will be including and commenting on trend data. Often this is the most interesting analysis. The 2015 will be the most reliable data ever published as it is clear that more and more effort has been put into tying the numbers down. Only 371 organisation responded to the 2012 Census in comparison. Just bear in mind that the data in previous years – which was thought to be the best data available at the time – will not be quite as robust.

Headlines

  • The 7 Creative Media Sectors in the UK – TV, Radio, Post Production, Film, Animation, VFX and Games – employed 147050 in the autumn of 2015.
  • The TV Sector in the UK is the largest of 7 Creative Media Sectors employing 58650 which is 40% of the total in Creative Media.
  • The UK Film Sector now employs 38150 and is second biggest employer in the Creative Media sector behind the TV sector.
  • TV and Film combined employ almost 97000 people or 2/3 of the Creative Media sector.
  • After TV & Film, 5 sectors, Radio, Games, VFX, Post Production and Animation, are each reported to employ between 13550 and 7750 in their own right.
  • Games is now the fourth largest employer after TV, Film and Radio and at 10300 has almost doubled in size since the last Survey in 2012.
  • VFX employs 10000 in UK and like Games with 10300 is growing employment faster than any other Creative Media Sector.
  • Employment in UK Radio, 13550, and Post Production, 8560, has not changed significantly in the last 3 years.
  • The number employed in Animation sector in UK at 7750 makes it is the smallest Creative Media sector but it has grown substantially since 2012.
  • 39% of those employed in 7 Creative Media Sectors in UK – TV, Radio, Post Production, Film, Animation, VFX and Games – are women, 57800 out of a total of 147050. k
  • The Terrestrial Broadcast subsector of TV in the Creative Media industry in UK is the first to achieve parity in the workforce – 50% men and 50% women in the history of the Creative Skillset Census.
  • The representation of women in the Cable and Satellite subsector of TV at 32% is substantially below the TV subsectors of Terrestrial Broadcast (50%) and Independent Production (47%)
  • TV and Film combined employ almost 42600 women which is 73% of women in Creative Media industry. #employment #CreativeCensus2015
  • More women are employed in Radio 46% than TV 45% and Film 43% but these sectors employ substantially more than the newer industries of Animation 30%, VFX 26%, Post Production 24% and Games 19%.
  • The games industry continues to employ the fewest women in Creative Media Sector but the growth in recent years is remarkable with almost 2000 now making games compared to 400 in 2009.
  • There are more women working in Television in the UK than all the men working in the Games, VFX and Animation industries combined. #diversity #CreativeCensus2015
  • Just 7% of those employed in 7 Creative Media Sectors in UK – TV, Radio, Post Production, Film, Animation, VFX and Games are men and women of colour compared to 13% of UK population
  • 9% of those employed in TV and Radio sectors in the UK have BAME heritage which compares with BAME groups representing 10% of the UK workforce and 35% of London’s workforce.
  • There are more people with BAME heritage employed in the TV sector in the UK, 5200, than all the 6 other Creative Media sectors combined.
  • 4 sectors of the Creative Media Industry – Film, Post Production, Games and Animation employ 1 in 20 people of colour or less, compared to all other industries where the average level of employment is 10% or 1 in 10.
Extracts from 2015 Employment Survey for Creative Media Industries from Creative Skillset published March 2016.
Sector Total Employment Women % Women Employment~
2009* 2012* 2015 2009* 2012* 2015 2009 2012 2015
TV – Terrestrial 15750 16650 19350 48% 49% 50% 7600 8200 9700
TV – Cable/Satellite 12700 12300 12000 36% 33% 32% 4600 4100 3800
TV – Independent 21700 21650 27300 38% 48% 47% 8200 10400 12800
Total TV 50,150 50,600 58,650 40.7% 44.9% 44.8% 20400 22700 26300
Radio 19900 13500 13550 47% 47% 46% 9400 6300 6200
Post Production 7450 8900 8650 12% 31% 24% 900 2800 2100
Film – Production N/A N/A 14600 34% 5000
Film – Sales 1200 1200 6100 41% 51% 48% 500 600 2900
Film – Exhibition 17650 17700 17450 43% 46% 48% 7600 8100 8400
Total Film 18850 18900 38150 42.7% 8100 8700 16300
Animation 4300 4600 7750 19% 40% 30% 800 1800 2300
VFX 6900 5300 10000 28% 19% 26% 1900 1000 2600
Games 7000 5500 10300 6% 14% 19% 400 800 2000
Total 114,550 107300 147050 39.3% 41900 44100 57800
* 2015 Survey data was collected and analysed differently so previous years included for reference.
~ Rounded to nearest 100
Sector Total Employment BAME % BAME % BAME % BAME Employment~
2009* 2012* 2015 2009* 2012* 2015 2009 2012 2015
TV – Terrestrial 15750 16650 19350 9.3% 9.5% 9% 1500 1600 1700
TV – Cable/Satellite 12700 12300 12000 12.3% 9.5% 13% 1600 1200 1600
TV – Independent 21700 21650 27300 7.0% 5.0% 7% 1500 1100 1900
Total TV 50,150 50,600 58,650 9.2% 7.7% 8.9% 4600 3900 5200
Radio 19900 13500 13550 7.9% 8.1% 9% 1600 1100 1200
Post Production 7450 8900 8650 5.5% 6.0% 5% 400 500 400
Film – Production N/A N/A 14600 3% 400
Film – Sales 1200 1200 6100 6.9% 3.4% 8% 100 0 500
Film – Exhibition 17650 17700 17450 4.5% 4.5% 4% 800 800 700
Total Film 18850 18900 38150 4.2% 900 800 1600
Animation 4300 4600 7750 2.2% 3.5% 3% 100 200 200
VFX 6900 5300 10000 8.2% 1.0% 7% 600 100 700
Games 7000 5500 10300 3.0% 5.0% 4% 200 300 400
Total 114,550 107300 147050 6.6% 8400 6900 9700
* 2015 Survey data was collected and analysed differently so previous years included for reference.
~ Rounded to nearest 100

 

In the original report there is additional analysis that looks at the proportion of women and BAME groups in the strategic management or executive teams in the 7 Creative Media sectors. We have not reproduced these here as it looks misleading, certainly for the games sector and possibly for most groups. The numbers are statistically correct reflecting the responses for this particular survey question. What does not look to have been taken into account is the large number of respondents who have skipped the question on the grounds of it being difficult or even too embarrassing to answer. If those skipping the question had all answered nil, the average would have come down significantly. It is just not our experience that almost 3 in 10 of every games team at executive level are women.

 

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Women in Games announce London Meetup for 6 April with Rocket Events and Ukie

rocketjumpWomen in Games WIGJ is pleased to be collaborating with Rocket Jump Events and Ukie for the next Meetup in London on Wednesday 6 April, from 5.30 to 8.00 pm.  Rocket Jump is organising a series of talks from highly successful games industry professionals curated to inspire, enthuse and boost careers.

The speakers on 6 April are:

Alysia Judge, Editor of AppSpy - Host
Lottie Bevan, Producer at Failbetter Games 
Phoenix Perry, Programmer and game designer 
Kirsty Endfield, Founder & Director of Swipe Right PR

Join us for an evening of drinks and great talks at the excellent UKIE venue in London. Talks start from 6.00 pm. This is free event but you need to book using the Eventbrite Ticketing using the discount code wigjfriends

https://www.eventbrite.co.uk/e/rocket-jump-london-tickets-23045729397

If you have a game in development, you can also showcase this in a mini expo alongside the event – contact sam@ukie.org.uk to reserve your space.

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Women in Games announce Meetup at LAUNCH Conference in Birmingham 14 April

leanne loombe interviewWomen in Games WIGJ is pleased to announce that our next Meetup will take place during  the LAUNCH Conference in Birmingham on 14 April during the lunch interval at 12.30. In a partnership with Innovation Birmingham, the organisers of the conference, WIGJ has also agreed to put on a panel on career development moderated by Jenny Richards, WIGJ CEO and comprising Geraldine Cross, Director, The HR Dept; Anna Ljungberg, Senior AI Programmer, Radiant Worlds & MCV 30 Under 30 Winner, 2016 and Iain Harrison, Studio Manager & Programme Director, Gamer Camp Studios. The panel is entitled ”I would like to progress my career in the games industry. What do I need to do?”

The meetup during the lunch break at the conference is open to all women in games and its supporters and conference delegates. Our speaker is Leanne Loombe, Senior Producer at Ghost Games EA in Sweden. A graduate of the University  of Portsmouth in 2006, she is now Senior Producer on EA’s Need for Speed, leading the team to create innovative features and incredible player experiences. She drives development by inspiring teams to collaborate, communicate and focus on quality and fun. A speaker at Nordic Game last year, Leanne will be flying over from Sweden for this event.

Based in Birmingham, LAUNCH: Future Gaming & Digital Conference is the leading industry focused conference and series of events in the Midlands. A full day conference, The LAUNCH programme features expert speakers and demonstrations from games studios and service providers all aimed to better equip and build the Gaming community of the Midlands. Women in Games has agreed a special price for all women in games and their supporters of under £30 for the full day compared to the standard price of £80. This includes full access to speakers, the expo and lunch.  For further details of the event and access to the very discounted ticket pricing, please go to the WIGJ Meetup group

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Call for nominations for Women in Games Awards 2016. Deadline 17 February.

Women in Games Awards 2016Who do you admire working in the UK Games Industry? Women in Games WIGJ is calling for nominations for a new set of awards to recognise and reward the contribution of women to the UK games industry.

The aim of the awards event is to shine the spotlight on the most inspirational and influential professionals in the games business – who just happen to be female. In partnership with MCV and the NewBay Media Group, 2016 will see MCV and WIGJ searching for the Top 30 Women in Games, whilst also introducing six special categories. More at http://www.womeningamesjobs.com/?p=2390

The call for nominations for this event is open now and runs until February 17th.  Please email mcvwomen@nbmedia.com with a brief description of who and why a colleague or peer should be considered. Please don’t nominate yourself. Feel free to contact David Smith or Jenny Richards if you don’t have someone to nominate you.

The MCV Women In Games Awards ceremony takes place at the Hamyard Hotel, London on Thursday May 19th. http://intent-events.com/events/event_details/91

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Women in Games WIGJ launch new format Women in Games Awards with MCV.

mcvwigjawardsWomen in Games WIGJ is pleased to announce a new set of awards to recognise and reward the contribution of women to the UK games industry. The aim of the awards event is to shine the spotlight on the most inspirational and influential professionals in the games business – who just happen to be female. In partnership with MCV and the Newbay Media Group, 2016 will see MCV and WIGJ searching for the Top 30 Women in Games, whilst also introducing six special categories:

Rising Star – This category recognises a leading up-and-coming talent from any sector of the business. The judges expect most nominees to be under 30, but consideration will also be given to women who are new (less than three years) to the industry.

Businesswoman of the Year – An executive who has had a stellar 12 months in terms of driving a company forward and generating significant revenues.

Creative Impact – Recognising talent in games development and design.

Unsung Hero – Honouring the vital support roles in the industry, including QA, community managers, studio managers, PR and HR.

Campaigner – A special award for someone working for or with a games-related charity, or working within a community to use games as a force for change, inclusion, education or improvement.

Outstanding Contribution of the Year – The award will reflect upon the life of someone who has had a lengthy and successful career at the top of the industry, making positive contributions to the commercial success and public profile of the games industry.

After a call for nominations that ends on February 17th, the MCV and WIGJ teams will then work with a specially selected panel of industry professionals to identify the Top 30 Women from the list of nominations, in addition to voting for the six special awards. The MCV Women In Games Awards ceremony takes place at the Hamyard Hotel, London on Thursday May 19th.

“We were overwhelmed by the response to last year’s event and have spent some time since then meeting and talking to many of the women who were highlighted last year,” said MCV editor Chris Dring. “From their feedback we’re introducing this exciting new format to really shine the spotlight on the plethora of talent across the industry.”

Jenny Richards-Stewart, CEO of Women in Games added: “Women in Games WIGJ is delighted to be in partnership with MCV for the Women of the Year Awards. It is really fantastic to see the contribution made to the games industry by women in all disciplines being rewarded in this way. “I am particularly pleased that Women in Games is sponsoring the Rising Star Award which will recognise an up-and-coming young woman working in our industry. This year’s event is, as always, a great opportunity for all women working in the games industry to socialise and network.”

The call for nominations for this event is open now and runs until February 17th. Please email mcvwomen@nbmedia.com with a brief description of who and why a colleague or peer should be considered.

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Women in Games WIGJ wins its first award at the TIGA Awards

WIGJ Award win web

Women in Games WIGJ won its first award on Thursday 12 November at the TIGA Awards. We were highly commended for the inaugural Diversity Award.

Thanks to all our supporters for giving Women in Games a voice to be heard. We also thank TIGA for creating the Diversity award which will be promoting in future years.

Lastly we congratulate WIGJ Hall of Fame and now TIGA Award Winner, Debbie Bestwick of Team 17 for publishing Tiger & Squid: Beyond Eyes, a game developed by Sherida Halatoe where you guide a blind girl in search of a missing friend by using her remaining senses to visualize the world around her, for winning the Diversity Award itself. – see http://www.tiger-squid.com/home/4558559479

A full list of all the awards winners is here.

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Feedback confirms success of European Women in Games Conference 2015

Kath BidwellThanks to 149 delegates who gave feedback on the European Women in Games Conference 2015 which took place on September 2nd at the University of Westminster. There were lots of great comments and suggestions that will influence what will happen in 2016.

Attendance at the Women in Games Conference was up 13% on 2014 with over 230 delegates and 40 speakers. 1 in 6 delegates at the European Women in Games Conference 2015 were male compared to 1 in 8 last year. WIGJ’s aim is to double the number of women in games in 10 years, but the network is keen to attract as diverse a conference as possible. 80% of conference delegates were under 35. (2014 75%) 68% of delegates had up to 5 years working in games. (2014 58%). Over 60% of delegates were working in games development or publishing whilst 1 in 5 were students.
41% of delegates rated the conference with highest score of 10 out of 10. (2014 26%) The average score was 8.3 (2014 7.5).

All the speakers were highly rated but Katherine Bidwell of State of Play Games speaking about Lumino City was the most appreciated conference keynote. All 10 workshops at the conference were highly rated but the session on attracting more women into university was most praised. Another highly regarded workshop considered women in games on mainland Europe was led by Sabine Hahn and Mariebeth Aquino. Another remarkable workshop, led by Dr Jo Twist from Ukie and Melanie Washington from Stemnet inspired many more volunteer video game ambassadors.

The most popular panel which closed the conference was with Julia Hardy, Hannah Rutherford, Alysia Judge and Jess Hyland and was led by Claire Tavernier. A few did not like the panel going off the personal branding topic but most welcomed the lively advice on surviving and flourishing in a male dominated sector.

A number of delegates thanked the conference for the variety of options available to delegates.  A few thought there were too many options or wanted the conference to extend over 2 days. And the conference feedback praised our volunteers lead by Melissa Phillips for managing a complex agenda spread out over 3 floors of the University of Westminster.

84% of delegates registered positive interested in attending the conference next year and 40 of those giving feedback were interested in speaking in 2016 – although as the feedback was anonymous they will still need to advise the organisers. We don’t intend to start planning the next European Women in Games Conference until 2016 but if you are interested in keeping up with our planning, join us here http://ow.ly/Su9j2

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European Women In Games Conference on September 2nd is Sold Out.

Sold OutAll our tickets are gone. Over 270 speakers and delegates are expected.

This year’s conference brings together 39 speakers in a series of 2 key note speeches, 5 panels and 10 workshops. We are also putting on the games industry HR Forum, a Special European Women in Games Hall of Fame award and a new Expo. Thanks to the University of Westminster for hosting and BAFTA and Interactive Selection as key sponsors.

It is a jam packed day and it is sold out. Sorry if you meant to book but now cannot make it. Thanks to everyone who has helped us get to this stage.

You will be able to follow all the day on Twitter @wigj with the hashtags #ewigconf

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Hannah Rutherford, Yogscast Founder and TV Presenter Julie Hardy feature at Women in Games Conference

Hannah Rutherfordjulia hardyThe closing panel at this year’s European Women in Games Conference includes Hannah Rutherford, one of the founding members of the Yogscast with 1,350,000 subscribers to her YouTube panel and TV, Online and Live host Julie Hardy. The panel looks at the profiles for success.

Building your personal brand has never been more important – or more complex – and that’s especially true if you are a woman in games. In our closing panel which also includes Jess Hyland and Alysia Judge, we have gathered fantastic women who have redefined success in the gaming world – and we will be asking them how they integrate project promotion, as well self-promotion, into their career and their passion. How hard is it, how pushy should you be, how do you deal with negative comments and backlash, what are the most helpful and unhelpful promotional channels – it will all be covered and you will have the opportunity to discuss further with our panel at the drinks directly following the session.

Panel Chair, Claire Tavernier, former Digital Consultant to Elisabeth Murdoch’s Shine Group commented “Being a woman in tech is both hugely rewarding, and a constant uphill struggle. But the struggle is made that much easier when you can rely on colleagues and mentors to guide you through. That’s why a panel such as this one is essential, and we are hugely lucky to have such a fantastic line-up of experts.”

Jenny Richards, CEO of Women in Games WIGJ commented” This year’s conference brings together 39 speakers in a series of key note speeches, panels and workshops. We are also putting on the games industry HR Forum, a Special European Women in Games Hall of Fame award and a new Expo. Delegate will be attending from all over Europe. Men are very welcome just as women but we do expect this conference to sell out so don’t delay if you want  to get a ticket.”

This year’s European Women in Games Conference takes place on September 2nd at the Cavendish Campus of the University of Westminster in Central London, UK. You can see full details of the programme and speakers athttp://www.ewigconf.com/ #ewigconf  Tickets are still on sale.

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